edCampaign: Analytics and BI integration
Seamless Integration of Campaign Data with Analytics and BI Solutions
With ed.Campaign, creating campaign URLs becomes significantly easier—while simultaneously automating the synchronization of all campaign data with your analytics backend and other business intelligence systems. A major benefit of ed.Campaign is the direct integration of campaign data with your preferred analytics or Business Intelligence solution.
The immediate availability of consistent campaign data in your preferred analytics environment is key to monitoring and managing active campaigns. Historical data is also preserved and serves as the foundation for in-depth analysis, data-driven attribution, and AI-powered performance insights using our solution ed.Detect.
ed.Campaign effectively closes a common gap in Online Marketing
Typically, the creation of campaigns, URLs, and the provision of descriptive campaign data are done separately. This separation affects both the technical implementation and the organizational aspects. Although these two aspects are closely related, they are often located in different departments. In addition, different external service providers are often involved. This leads to an unnecessarily complex organization of workflows, which in turn leads to delays and incomplete data. It is not uncommon for campaigns to go online without the correct campaign codes having been applied to the creative. ed.Campaign can help to streamline these processes.
Flexibility for your data processes
- Fast and consistent creation of campaign URLs
- Shortened lead times in campaign planning
- Direct availability of descriptive campaign data in analytics and BI systems
- Direct connection to Adobe Analytics, Google Analytics and Matomo Analytics
Your benefits at a glance:
- Smooth preparation and execution of campaigns
- Accurate creation and delivery of tracking links
- Higher data quality and automated sync with analytics systems
- Reliable campaign performance reporting directly from your analytics tool
Faster Campaign Setup. Better Data. Smarter Insights.
Thanks to flexible export options, various datasets can be provided as needed, including the setup of multiple parallel export jobs. This allows you to easily meet the specific requirements of different reporting scenarios.
But ed.Campaign goes beyond campaign data management:
The solution can also be used to manage general data lookups that support classification within web analytics and BI environments—ensuring data clarity and confident decision-making.
Built for Attribution Modelling, BI, and AI-Powered Insights
High-Quality Campaign Data – Right Where You Need It
ed.Campaign allows you to select which data fields to include in exported data sets. Exports are organized into individual jobs. You can create and schedule multiple jobs with individual configurations. An integrated scheduling agent manages job execution, allowing for great flexibility and precise orchestration. Automated notification options for scheduled jobs help you oversee normal operation. In the event of a job failure, you will receive a notification so that you can take appropriate action.