|Use campaign source to identify the source of the specific campaign element such as search engine, newsletter name, or print campaign with QR-code. Generally speaking Campaign Source contains the referring channel that generated the campaign traffic.
Generally campaign source is more specific than marketing channel. While Twitter, Instagram, Facebook are all separate campaign sources, they all belong to the marketing channel “Social Networks”.
Note: in ed.Campaign you can define field patterns to manage dependencies between multiple drop down (aka lookup) fields. Only relevant options in the current context are available to choose from. This powerful an flexible option provides great value for your online campaign managers as it makes it a lot easier for them to enter correct campaign information.
Field pattern example
Options available in the drop down for each category are:
Marketing Channel: Social Networks, Paid Search, Organic Search, Affiliate, E-Mail
Campaign Source: Twitter, Facebook, Instagram, Google, Bing, Amazon, CRM-System
Campaign Medium: Tweet, Post, Direct Mail, Banner, Picture-Post, Cost-per-Click
Field dependencies allow you to define the following allowed combinations:
- Element selected from Campaign Channel drop down: E-Mail
- Options available to choose from the Campaign Source drop down: CRM-System
- Options to choose from the Campaign Medium drop down: Direct Mail
When E-Mail is selected as Marketing Channel it is not possible to select any other option than CRM-System for Campaign Source. And when Campaign Source is set to CRM-System the only option to choose from the Campaign Medium drop down is Direct Mail.