Free Campaign URL Builder

The free web form Campaign URL Builder for Adobe Analytics, Google Analytics and Matomo allows you to easily add campaign parameters to URLs. It immediately generates error free landing page URLs for you and populates the campaign parameter based on your form input. Correct campaign URLs are the foundation of any custom campaigns analysis in your preferred analytics tool.
You need more flexibility and workflow automatization? Then take a look at our paid product plans of ed.Campaign. We provide the ideal plan for every use case for a more professional campaign URL builder.

The final URL where you want your visitors to land on (aka Landing Page). Make sure to include all existing parameters and anchor.
specify the parameter name to store your campaign data
please select a character to separate values within the campaign parameter
identifies the traffic channel (e.g. SEA, AFF, PSM, EDM, CRM)
the publisher or advertising partner
marketing medium (e.g. cps, banner, email)
product, promo code, or slogan (e.g. spring_sale)
use to differentiate multiple ad elements within a campaign
context of the campaign (e.g. brand, performance, product information)

Fill out the fields above to generate your individual campaign URL.

Check out our product plans to boost productivity and to avoid tedious work.

More information and examples for each parameter of the e-dynamics campaign parameter set for Adobe Analytics

Note: Sending all UTM Parameters in addition to the Adobe campaign data is available in the paid plans of ed.Campaign. Learn more about the features & benefits.

The following table gives a detailed explanation and example of each of the campaign parameters:

Parameter / Element Required? Example Description

Campaign URL Parameter

 Yes “edcid”

In Adobe Analytics there is no binding parameter name to use for storing campaign data. A common convention ist the name “cid” for Campaign ID. Although we prefer edcid. The value of this parameter holds all campaign information, also called “campaign string”. In Adobe Analytics there is no requirement to use multiple URL parameter to store bits of campaign information separately.

Note: ed.Campaign will automatically generate the content of the campaign parameter for you. Further more it is not required to overload the campaign parameter with delimiter separated values. With ed.Campaign just push the generated ID into the campaign parameter and have ed.Campaign push all campaign data as classification data automatically to Adobe analytics.

Element Separator

 Yes “-“ Select a character to separate the different campaign fields within the campaign parameter.

Note: ed.Campaign allows you to define your own separator.
Marketing Channel Yes “ema” Use the marketing channel to group the origins from which you generate media traffic on a high level. Such as Email, Paid Search, Display, or Social Networks.

Note: You can define your own lookups in ed.Campaign to let users choose the right option from a drop down field. The visual part of the dropdown shows a human readable value such as “E-Mail” while the data used in the campaign string is set to “ema”. ed.Campaign automatically pushes the long and short values to Adobe Analytics to enable easy to read reports. The campaign report will show the long value, “E-Mail” and not the cryptic short value “ema” which is sent as part of the campaign string.

Drop down (aka lookup) example

Long Value visual to the end user: Paid Search – Short value stored campaign parameter: sea

Long Value visual to the end user: Social Networks – Short value stored campaign parameter: soc

Long Value visual to the end user: E-Mail – Short value stored campaign parameter: ema

Long Value visual to the end user: Display – Short value stored campaign parameter: dsp
Campaign Source No “crm” Use campaign source to identify the source of the specific campaign element such as search engine, newsletter name, or print campaign with QR-code. Generally speaking Campaign Source contains the referring channel that generated the campaign traffic.

Generally campaign source is more specific than marketing channel. While Twitter, Instagram, Facebook are all separate campaign sources, they all belong to the marketing channel “Social Networks”.

Note: in ed.Campaign you can define field patterns to manage dependencies between multiple drop down (aka lookup) fields. Only relevant options in the current context are available to choose from. This powerful an flexible option provides great value for your online campaign managers as it makes it a lot easier for them to enter correct campaign information.

Field pattern example

Options available in the drop down for each category are:

Marketing Channel: Social Networks, Paid Search, Organic Search, Affiliate, E-Mail

Campaign Source: Twitter, Facebook, Instagram, Google, Bing, Amazon, CRM-System

Campaign Medium: Tweet, Post, Direct Mail, Banner, Picture-Post, Cost-per-Click

Field dependencies allow you to define the following allowed combinations:

  1. Element selected from Campaign Channel drop down: E-Mail
  2. Options available to choose from the Campaign Source drop down: CRM-System
  3. Options to choose from the Campaign Medium drop down: Direct Mail

When E-Mail is selected as Marketing Channel it is not possible to select any other option than CRM-System for Campaign Source. And when Campaign Source is set to CRM-System the only option to choose from the Campaign Medium drop down is Direct Mail.
Campaign Medium No “edm” Use campaign medium to identify a medium such as direct mail, banner or social.

Note: You can define your own lookups in ed.Campaign to let users choose the right option from a drop down field. The visual part of the dropdown shows a human readable value such as “Direct Mail” while the data used in the campaign string is set to “edm”. ed.Campaign automatically pushes the long and short values to Adobe analytics to enable easy to read reports. The campaign report will show the long value, “Direct Mail” and not the cryptic short value “edm”.
Campaign Name Yes “sprSa23”

Use campaign name to identify a specific product promotion or strategic campaign or simply to differentiate multiple campaigns. The information might as well be used for keyword analysis.

You guessed it:
You can define your own lookups in ed.Campaign to let users choose the right option from a drop down field. The visual part of the dropdown shows a human readable value such as “Spring Sale 2023” while the data used in the campaign string is set to “sprSa23”. ed.Campaign automatically pushes the long and short values to Adobe analytics to enable easy to read reports. The campaign report will show the long value, “Spring Sale 2023” and not the cryptic short value “sprSa23”.
Campaign Content No “forest” or “field”

Campaign Content is relevant if you use different motives (or creatives) within an ad that all point to the exact same URL (Landing Page). This information can be further used for A/B testing and content-targeted ads.

It can also be used to compare the performance of different motives in the analytics tool directly, without the requirement of using a dedicated A/B testing tool.

Although we recommend to use a dedicated A/B testing tool in order to generate sound results that allow to derive real insights from your tests. Only insights lead to impact.

Of course you can predefine a custom lookup for this field as well.
Campaign Context Information No “taGrRu” Campaign Context Information can be used to capture specific context information. If the newsletter of the “Spring Sale 2023” campaign was sent to different target groups using different wording or call to actions you might want to capture the different target groups, e.g. “Target Group Running”.

And yes, custom lookups are available here too.
The full website URL ( e.g. https://www.edcampaign.io/myLandingPage.html )
generate error free campaign IDs with any paid ed.Campain product plan
The referrer (e.g. google, newsletter)
marketing medium (e.g. cps, banner, email)
product, promo code, or slogan (e.g. spring_sale)
Identify the paid keywords
Use to differentiate ads

Fill out the fields above to generate your individual campaign URL.

Check out our product plans to boost productivity and to avoid tedious work.

More information and examples for each UTM parameter

The following table gives a detailed explanation and example of each of the UTM campaign parameters:

Parameter Required? Example Description

Campaign ID

utm_id

 No “abc.123”

Used to identify which Google ads campaign this referral references. Use utm_id to uniquely identify a specific ads campaign.

Note: ed.Campaign will automatically generate unique IDs for you.

Campaign Source

utm_source

 Yes “e-mail” Use utm_source to identify and group the source of the specific campaign element such as a search engine, e-mail, display ad or print campaign with QR-code. Generally speaking Campaign Source contains the referring channel that generated the campaign traffic.

Campaign Medium

utm_medium

Yes

 “edm” Use utm_medium to identify a medium such as simple email, electronic direct marketing (EDM),  or cost-per-click.

Campaign Name

utm_campaign

 No “Spring Sale 2023” Use utm_campaign to identify a specific product promotion or strategic campaign or simple to differentiate multiple campaigns. The information might as well be used for keyword analysis.

Campaign Term

utm_term

 No “outdoor+fitness” Use utm_term to note the keywords for this ad. The information can be used for paid search. You might want to note the main keyword the content was optimized or targeted for.

Campaign Content

utm_content

 No “forest” or “field”

utm_content is relevant if you use different motives within an ad that all point to the exact same URL (Landing Page). This information can be further used for A/B testing and content-targeted ads.

It can also be used to compare the performance of different motives in the analytics tool directly, without the requirement of using a dedicated A/B testing tool.

Although we recommend to use a dedicated A/B testing tool in order to generate sound results that allow to derive real insights from your tests. Only insights lead to impact.
The full website URL ( e.g. https://www.edcampaign.io/myLandingPage.html )
Product, promo code, or slogan (e.g. Email-SummerDeals, PaidAds-SummerDeals)
used to track the keyword or sub-category
used to track the source of the campaign such as “newsletter” for your email marketing, “affiliate”, or the name of the website displaying your ads
Used to describe the marketing activity, for example “PPC” for a pay-per-click campaign, or “SEM” for a paid search ads, or “review” to track a product review on an affiliate site
This parameter is often used when you are testing multiple ads, and would include the name of each ad to see which was most effective for driving traffic. You may also use this parameter to track a Campaign ID.
This parameter is used to track a Campaign ID: a unique identifier for the campaign consisting of at most 100 numbers, letters or symbols.
This parameter is used to track a Campaign Group to identify a group or audience: an identifier which can be a number of any string of data up to 255 characters.
This parameter is used to track a Campaign Placement (or Campaign Position): an identifier which can be a number or any string of data up to 100 characters.

Fill out the fields above to generate your individual campaign URL.

Check out our product plans to boost productivity and to avoid tedious work.

More information and examples for each Matomo campaign parameter

Note: Matomo can detect Google campaign parameters (UTM Parameter). Matomo Analytics will read the Google UTM parameters to display their values in the campaign reports. Please refer to the Matomo documentation for more information.

The following table gives a detailed explanation and example of each of the campaign parameters:

Parameter / Element Required? Example Description

Campaign Name

mtm_campaign

 Yes “Spring Sale 2023”

Use campaign name to identify a specific product promotion or strategic campaign or simply to differentiate multiple campaigns.

Note: ed.Campaign will automatically generate the content of the campaign parameter for you. Further more it is not required to overload the campaign parameter with delimiter separated values. With ed.Campaign just push the generated ID into the campaign parameter and have ed.Campaign push all campaign data as classification data automatically to Adobe analytics.

Campaign Keyword

mtm_kwd

 No “running+shoe” The campaign keyword parameter can be used to capture the paid keyword or sub-category.

Campaign Source

mtm_source

No

 “CRM-System” Use campaign source to identify the source of the specific campaign element such as search engine, newsletter name, or print campaign with QR-code. Generally speaking Campaign Source contains the referring channel that generated the campaign traffic.

Campaign Medium

mtm_medium

 No “email” Use campaign medium to identify a medium such as simple email, banner, or social.

Campaign Content

mtm_content

 No “forest” or “field”

Campaign Content is relevant if you use different motives (or creatives) within an ad that all point to the exact same URL (Landing Page). This information can be further used for A/B testing and content-targeted ads.

It can also be used to compare the performance of different motives in the analytics tool directly, without the requirement of using a dedicated A/B testing tool. Although we recommend to use a dedicated A/B testing tool in order to generate sound results that allow to derive real insights from your tests. Only true insights lead to sustainable impact.

Campaign ID

mtm_cid

 No “abc.123”

Used to identify which campaign this referral references. Use mtm_cid to uniquely identify a specific campaign or campaign element.

Note: ed.Campaign will automatically generate unique IDs for you.
Campaign Group

mtm_group

 No Target Group Forest”or “Target Group Field” Campaign Group can be used to capture specific context information. If the newsletter of the “Spring Sale 2023” campaign was sent to different target groups using different wording or call to actions you might want to capture the different target groups, e.g. “Target Group Forest”, “Target Group Field”.

It can also be used to compare the performance of different motives in the analytics tool directly, without the requirement of using a dedicated A/B testing tool. Although we recommend to use a dedicated A/B testing tool in order to generate sound results that allow to derive real insights from your tests. Only true insights lead to sustainable impact.
Campaign Placement

mtm_placement

 No “Business Contacts” or “Personal Contacts” Campaign Placement can be used to capture the placement (position) of the campaign element. If ads are placed and viewed in different content sections you might note the environment, e.g. “Business Contacts” or “Personal Contacts”.

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