ed.Campaign – a customizable campaign URL builder that adapts to your requirements

ed.Campaign is a comprehensive yet simple to use online service that helps businesses create and manage campaign URLs. It helps to optimize advertising media. Correct campaign URLs are essential for efficient online marketing. ed.Campaign streamlines the process of creating campaign URLs for various analytics solutions, including Adobe Analytics, Google Analytics, and Matomo. The customizable URL builder provides the right feature set for professional online marketing. The service prevents potential errors in parameter values or URL syntax, ensuring optimal performance and reliability. Assuring the integrity of campaign URLs is paramount for reliable performance measurement of online campaigns and error-free delivery of advertising material.

ed.Campaign is a customizable campaign URL builder for any analytics tool.

Flexible and easy creation of campaign URLs

ed.Campaign provides ready-to-use templates for all major campaign formats and URLs, offering seamless integration with existing business processes. The intuitive web interface allows for straightforward customization to suit specific business needs. Users can freely assign names to input fields and define new ones as needed. This flexibility extends to selection and drawdown fields, where custom values can be defined and then seamlessly integrated into user-friendly interfaces through drag-and-drop functionality.

The embedded workflow functions enable the targeted control of available selection options, ensuring consistent application of configurations across all data input methods (web form and bulk upload).

ed.Campaign Create Campaign URL Screen

Optimize online strategy execution by seamlessly connecting campaign URL creation with powerful analytics.

Create & Distribute Campaign URLs

ed.Campaign is the ideal solution for creating and managing landing page URLs within your in-house team or when collaborating with external service providers. All relevant parties have direct access to the functions for creating and managing landing page URLs. Generated tracking links are available immediately, allowing for operational use or download. This significantly reduces the preparation time for online campaigns. Additionally, the satisfaction of the involved individuals is increased, as each person is able to efficiently and directly execute their specific tasks.

Connectivity & Analytics

Creating accurate campaign URLs is one of the core functions of ed.Campaign. Additionally, the solution enables the automated exchange of collected campaign data with leading analytics solutions in online marketing as well as proprietary business intelligence applications. This ensures not only that the generated landing page URLs are correct but also that the descriptive data is immediately available in the preferred analytics solution. As a result, meaningful campaign analyses are available right from the start of the campaign. The often error-prone and manual reconciliation between the online marketing agency and the analytics provider is no longer necessary.

Start Your Free Consultation

Talk to an e-dynamics consultant and get advise on how to improve your campaign analytics with ed.Campaign.