Cascading Dropdowns for Seamless Data Consistency
Custom campaign data input is a crucial component of efficient data collection. ed.Campaign allows to create and manage your own cascading dropdown fields with individual data lookups. This powerful feature is available for all dropdown fields. Any custom dropdwon and dropdown fields created to reflect standard campaign elements such as campaign medium or campaign channel.
To ensure a targeted evaluation of each campaign, it is essential that all promotional materials are accurately and consistently labeled. Implementing internal dropdowns with predefined values simplifies data collection for both internal staff and external service providers. In addition to individual campaigns, an analysis of broader marketing channels and partners is recommended. This is only possible if the individual advertising materials of each campaign are consistently and correctly labeled.ed.Campaign assists in this process by eliminating errors in the data entry.Typos in the names of advertising channels or the type of advertising material, for example, are excluded through dedicated dropdown fields. The enhanced data quality allows for significantly improved evaluation and is a prerequisite for the seamless execution of campaign delivery. Google Analytics' automatic "Channel Grouping" functionality requires precise and consistent nomenclature of the respective advertising channels.
Cascading Dropdowns
Dropdown fields are essential for efficient data acquisition. They become even more useful and powerful when they are cascading. This contributes to enhanced acceptance among colleagues, thereby establishing a foundation for targeted performance analysis of the campaigns.
ed.Campaign allows to define individual sets of cascading dropdowns with powerful rules across multiple levels.
Create and manage cascading dropdowns in the user interface
No misspelling or incorrect upper and lower case letters
Intelligent field patterns for cascading lookups
No restrictions on the number of levels
