Just as the Google Campaign URL Builder, this tool allows you to easily add UTM campaign parameters to URLs. The use of UTM parameters is a prerequisite to measure custom campaigns in Google Analytics (any edition).

If you are looking for a more professional approach to URL building you might want to take a look at features and benefits of the ed.Campaign.

Enter the website URL and campaign information

Fill out all fields marked with an asterisk (*), and the campaign URL will be directly generated for you.

The full website URL ( e.g. https://www.edcampaign.io/myLandingPage.html )
generate error free campaign IDs with any paid ed.Campain product plan
The referrer (e.g. google, newsletter)
marketing medium (e.g. cps, banner, email)
product, promo code, or slogan (e.g. spring_sale)
Identify the paid keywords
Use to differentiate ads

Fill out the fields above to generate your individual campaign URL.

Check out our product plans to boost productivity and to avoid tedious work.

More information and examples for each UTM parameter

The following table gives a detailed explanation and example of each of the UTM campaign parameters:

Parameter Required? Example Description

Campaign ID


No “abc.123”

Used to identify which Google ads campaign this referral references. Use utm_id to uniquely identify a specific ads campaign.

Note: ed.Campaign will automatically generate unique IDs for you.

Campaign Source


Yes “e-mail” Use utm_source to identify and group the source of the specific campaign element such as a search engine, e-mail, display ad or print campaign with QR-code. Generally speaking Campaign Source contains the referring channel that generated the campaign traffic.

Campaign Medium



“edm” Use utm_medium to identify a medium such as simple email, electronic direct marketing (EDM),  or cost-per-click.

Campaign Name


No “Spring Sale 2023” Use utm_campaign to identify a specific product promotion or strategic campaign or simple to differentiate multiple campaigns. The information might as well be used for keyword analysis.

Campaign Term


No “outdoor+fitness” Use utm_term to note the keywords for this ad. The information can be used for paid search. You might want to note the main keyword the content was optimized or targeted for.

Campaign Content


No “forest” or “field”

utm_content is relevant if you use different motives within an ad that all point to the exact same URL (Landing Page). This information can be further used for A/B testing and content-targeted ads.

It can also be used to compare the performance of different motives in the analytics tool directly, without the requirement of using a dedicated A/B testing tool.

Although we recommend to use a dedicated A/B testing tool in order to generate sound results that allow to derive real insights from your tests. Only insights lead to impact.